Here is how music industry always used to work: an artist and a producer get together in the studio, they make a song, song gets released, artist gets all the attention, nobody knows who produced the song. Fortunately, that’s not the case anymore.
Jaka Bostjancic explained how music industry is changing and how happy he is about music producers finally getting the attention they deserve.
He is also known as NGHTBLD and over the years, he got a lot of experience on the music scene. He knows what really happens behind the scenes and he was willing to share the secrets with us.
Jaka comes all the way from Slovenia and has never actually been in the UK. He says you don’t need to travel all around the world to produce hit songs nowadays, everything can be done right from your home studio. All you really need is a musical talent, a laptop and a set of studio speakers.
Music Producers Stealing The Spotlight
The music scene was different even 10 years ago. You would hear a song on your radio but had no idea who produced it. These days, producers tag their beats with so-called “voice tags” to let everybody know who produced what. This is a clever move and the main reason why music producers get more and more attention.
“Song starts to play on the radio and you hear something like “Murda on the beat so it’s not nice” (MurdaBeat’s voice tag). If you really like the beat, you will probably look up his voice tag on Google and find his producer name. Then you will be able to find more great songs produced by him and eventually you will become his fan”, Jaka explains.
So instead of hiding in the background, producers are tagging their own beats, so when artists use their instrumentals and songs become hits, producers’ audience grow as well. This sure wouldn’t happen if they didn’t put their voice tag on it.
How Anyone With Access To the internet can collaborate with famous artists
Jaka Bostjancic also told us how “simple” it really is for anybody to get connections and work with famous artists. “There are a few websites where you can get contacts of any celebrity you can imagine. Those contacts are mostly managers, but they can help you a lot. What happened for me was, I got a few email addresses and sent a few beats out. From there, you just have to build a relationship with those managers and you have a guaranteed placement under your belt. The excuse of new producers not getting enough attention is usually “but I don’t have any connections”. All of this can be solved by putting yourself out there, contacting managers and building relationships with them. Sure, not all of them will be willing to help you, but you just need one and your whole life can change.”